How To Use QR Codes in Online Marketing

The Correct Way To Use QR Codes For Online Marketing

Avoid Three BIG Mistakes for Maximum Mobile Marketing Results

Did you know that over 50% of web visitors are using NOW using mobile devices, including smart phones?

Free Unlimited QR Codes

Online marketing MUST now be optimized for mobile devices. More than half of ALL Internet searches are now made using mobile devices, including “smart phones”!

It is NO LONGER sufficient to just have a website. Your website MUST be configured to take advantage of this mobile traffic.

Following are THREE essential concepts that MUST be included in ALL of your marketing efforts:

 

Number 1. Do NOT advertise the home page of your website.

 

Your web visitors are EXTREMELY impatient. Internet “surfers” have attention spans measured in ONLY seconds!

The days are GONE when it is sufficient to advertise a product or service and include your website home page web address. IF ad viewers take EXTRA effort and actually visit your website, they DO NOT want to navigate from page to page looking for specific information on the ONE product (or service) that interests them.

In other words, web visitors are TURNED OFF by fancy landing pages with auto run videos, flash graphics, and dazzling images of models using your products. In fact, most large graphics and animations are NOT even visible on smart phone browsers! These fancy visuals are DESIGNED for desktop computers.

(Did you know that super fast “4G” mobile Internet is ONLY ONE-FOURTH as fast as old-fashioned dial-up connections?)

To repeat: do NOT advertise the home page of your website. Instead, display a link to a SPECIFIC page on your website for the product advertised.

You need to be promoting specific products and services, NOT your company as a whole. People are interested in solving problems and NOT learning about your company history. So don’t send prospects who are interested in one specific product to your boring generic home page. Don’t force them to navigate multiple pages to find more information.

If you DON’T, you will lose over 50% of your visitors who want INSTANT access to information. You will also lose visitors who are unable to view the desired information with their mobile devices.
Remember – it MUCH easier for the visitor to click “BACK” and search for another source for similar products than click from page to page on your cumbersome website.

For example, a realtor should provide links to the specific listing for EACH property – NOT their personal home page.

Why force the interested prospect to navigate multiple pages when they are only interested in one product or service (or property listing, in this example.) You will just lose the visitor to a competitor that values their time!

Number 2. Do NOT print the home page of your website on flyers or brochures – or business cards or stationery.

 

Printed literature needs to link to one exact web page for your specialty (product or service.) A brochure for one product should include a link to the web page for the EXACT product.
Likewise, your business cards and stationery need to link directly to the “Contact Us” page of your website.

For the same reasons listed above, don’t force Internet visitors to take multiple steps to navigate from your business home page through multiple other pages to reach the ONE page that they are interested in.

If you offer multiple categories of products you MUST provide multiple links.
If you provide multiple services you MUST provide multiple links – or use multiple business cards for widely different specialties.
Unfortunately, these individual webpages are typically “sub-domains” on your website, which means that each web address is often long, hard to remember and even harder to type on a tiny phone screen. (For example, www.myrealeastatebusiness.com/listings/singlefamily/waterfront/htm…)

Number 3. Do NOT print email addresses or phone numbers.

 

You must NOT expect your customer to take any extra effort to contact you. Remember, more than half of web visitors are using mobile devices. They probably don’t have a pen and paper handy!

Don’t take a chance that the prospect will write down your phone number or email address incorrectly. Even worse, don’t expect them to type in long strings of characters into their phones. If they make a mistake and get just ONE number or letter wrong they will have their email or phone call rejected.

Free QR Codes for Online Marketing

You need to make it VERY easy for the prospect to contact you. You may not get a second chance! If frustrated, your prospect will just contact another competitor – with a single click that is LOTS easier than searching for your correct email or phone number. Frustration equals a lost sale, and maybe negative reviews and Internet publicity.

You MUST make contacting you as easy (and fool-proof) as touching a button on their phone!

How can you accomplish all these goals? How can you avoid all these pitfalls?
The best and easiest way to do ALL of this is with QR codes – the little black and white graphics with embedded links.

1. Your prospect does not need to write down or type a complicated web address.
2. They don’t need to type your email address.
3. They don’t need to enter your contact info in their phones!

All they need to do is scan the QR code with their phone and they are connected directly to a specific page on your website. Or add your contact info to their phone. Or place a phone call by just tapping a button!

Free QR Codes for Online Marketing

RandyRFreeQRCodes will provide you and your business with UNLIMITED and FREE QR codes!!!

- Create a unique QR code for each product that you sell and each sub-page on your website.
- Create a unique QR code for each service that you provide and advertise.
- Create a unique QR code for the contact information of each person or department.

The possibilities are UNLIMITED!

Would you like a FREE report that outlines how to use QR codes effectively? Just send me a message for your FREE, no obligation copy of “FIVE Ways to Use QR Codes in Marketing”

And the unlimited QR are codes are provided to you FREE!!